Charles Black

Charles Black is a results-driven digital marketing leader with extensive experience in e-commerce and integrated marketing. They served as Digital Director at The Marketing Arm, overseeing digital and social strategies for brands like Dewar's and Bacardi. In their recent role as Program Director at IBM, Charles directs comprehensive digital journeys, focusing on optimizing user conversions across various platforms. With a Bachelor of Arts in Advertising from Southern Methodist University, Charles has consistently demonstrated their ability to exceed client acquisition and revenue goals throughout their career.