Charles Mathew is a seasoned marketing professional with over 20 years of experience in Product and Ecosystem Marketing across various sectors including IT, Consumer Products, and Advertising. Currently serving as the Global ISV Marketing Leader for Zsystems at IBM, Charles has previously held key roles at IBM Services, Netcore Cloud, and several other esteemed agencies. A certified product marketer by Pragmatic Institute and Hubspot, they have a strong background in developing marketing strategies and executing integrated campaigns, driving significant revenue growth. Charles's innovative approach won recognition in the IBM Worldwide Systems Marketing Innovation Award in 2015 and contributed to multiple successful product launches throughout their career. Charles holds an MBA in Marketing and Finance from Ecole Nationale des Ponts et Chaussées.
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