Charles Smith is a seasoned marketing and digital transformation leader with over 20 years of experience in notable organizations such as IBM, Aviva, and Vodafone. Currently serving as the Chief Marketing and Communications Officer for IBM in the UK and Ireland, Charles previously held the position of Chief Digital Officer at Aviva from 2021 to 2023. Other prominent roles include Managing Director of Brand Scotland and Brand Marketing Director at NatWest Group. Charles earned a 2:1 BA in Business Studies from Edinburgh Napier University, emphasizing marketing, strategy, and economics. Recognized as one of Marketing Week's Top 100 in 2025, Charles continues to drive innovation and strategic initiatives in the marketing sector.
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