Chris Moreton is an Associate Partner and UKI Practice Leader at IBM iX, specializing in Experience Design, Customer, and Commerce. They have led teams in the European Unilever Digital Agency at IBM iX from 2016 to 2023 and have extensive experience in customer experience and business analytics, working with prominent clients such as Jaguar Land Rover, WPP, and Vodafone. Chris prioritizes sustainability and long-term impact in their projects, fostering environments that empower creative teams and drive meaningful change. They hold a degree from the University of Surrey, where they studied from 2007 to 2011.
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