Dan Laughlin

Dan Laughlin is a seasoned professional with over 25 years of experience in user experience transformation and business development. Currently serving as the Executive Director of Experience Strategy at IBM, Dan leads a team focused on enhancing client value through innovative design and storytelling methods. Previously, Dan held various leadership roles at companies such as First Advantage, Virtusa, and Sallie Mae, where they established and matured UX practices and drove significant digital transformations. Dan holds a BA in Graphic Design from Greenville University, graduating with high honors.