Daniela Guday

Daniela Guday is a seasoned professional in corporate communication, currently serving as the Director of Brand Management at IBM iX, where they lead the strategic and operational development of corporate communications in the DACH region. Previously, they held the position of Corporate Director of Marketing and Digital Promotion at GCH Hotel Group, where they oversaw online marketing initiatives and led a team of eight. Daniela has extensive experience in managing communication strategies, optimizing brand identity, and fostering stakeholder engagement through various roles, including project management and content strategy across multiple organizations. They hold degrees in graphic design and cultural studies from Hugo Kückelhaus Berufskolleg and Universität Duisburg-Essen, respectively.