David Bush

David Bush is currently the Vice President of Marketing Data Science and Analytics at IBM, where they lead efforts in data-driven demand generation and global marketing performance. With an extensive background in neuroscience, they previously served as a neuroscientist and statistics consultant at the University of Toronto, where they also taught as an adjunct instructor in neuroscience and statistics. David has held various leadership roles at IBM, including Director of Marketing Analytics & Data Science and Associate Partner in Strategy & Analytics. They hold a PhD from the University of Toronto and an MBA from New York University’s Leonard N. Stern School of Business, along with over 10 years of experience in scientific research focused on behavioral neuroscience.