Emily Cross is a Senior Managing Consultant at IBM, specializing in digital transformation within the healthcare sector. With 10 years of experience in service design and innovation, they currently lead product development for the NHS App and previously directed experience design for IBM’s Smarter Hospital Offering. Emily’s career has spanned roles from Senior Consultant to Managing Consultant at IBM iX, focusing on creating user-centered digital experiences that enhance clinical and patient interactions. They hold a Bachelor’s degree in Business Administration and Marketing from the University of Kent and a Digital Marketing Qualification from Squared Online.
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