Fernando Ruiz is a Strategic Design Manager at IBM, where they enhance the UX Design practice in Mexico. With over 16 years of experience in digital projects, they have held various roles focusing on design, innovation, and business outcomes. Fernando previously worked as a Web Designer at Secretaría de Hacienda y Crédito Público and TV Azteca, and as a Senior User Interface Designer at Televisa and Grupo ENM. They hold a professional degree in Design and Visual Communication from Universidad Nacional Autónoma de México and a Master’s degree in Strategic Design and Innovation from Universidad Iberoamericana, Ciudad de México.
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