Fredrik Simu is a seasoned sales leader currently serving as the North Data&AI Sales Leader at IBM, overseeing operations in Sweden, Finland, and Norway. With over 25 years of experience, Fredrik has held significant roles such as Country Manager for AI Applications and Top Performer on the IBM Sales Leaderboard in 2015. Previous positions include Sales Manager at Capacent AB and Key Account Manager at Affecto Sweden AB, where they specialized in business intelligence and data warehousing solutions. Fredrik holds a Bachelor’s degree in Information Science from Högskolan Väst.
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