Gemma Smith

Gemma Smith is currently a Brand and Content Strategy Director at IBM, where they leverage over 12 years of experience in both in-house and agency roles to elevate brands and foster meaningful customer relationships through advertising, media, and events. Previously, they held various positions at IBM, including Senior Advertising Manager and Brand Marketing Manager, and served as a Young Professionals Board Co-Chair at enCourage Kids Foundation. Gemma's educational background includes a B.S. in Marketing and a B.A. in Advertising from Penn State University, as well as additional certifications in Creative Strategy and Brand Building. Residing in Austin, Texas, Gemma enjoys painting, designing, reading, playing tennis, and engaging in outdoor activities.