Hilde Andersson is a UX Design Lead and Design Thinking Coach at IBM, bringing over 20 years of experience in design and branding. They have held various roles, including Graphic Design Consultant at TINE SA and Senior Designer at Formatoriet AS, working with prominent Norwegian brands and international clients. Hilde founded Formatoriet and has also gained expertise in service design and user experience through their wide-ranging education in design and management. Their commitment to creating meaningful brand expressions continues to drive their innovative approach in the field.
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