Igor Lira

Igor Lira is a Technical Content Professional with extensive experience in digital marketing and communication. They have led enablement and communication efforts at IBM while developing educational materials and managing adoption plans for applications. Igor holds a Bachelor's degree in Communication from UFRJ and has completed various courses in digital marketing and social media. Previously, they served as a marketing analyst at Club Mediterranée, where they managed digital content and campaigns across multiple channels. Igor is fluent in English and has also published a scientific article.