Iñigo O. is the Vice President and Chief Marketing Officer at IBM for Spain, Portugal, Greece, and Israel. They have extensive experience in the IT industry, with a focus on marketing, sales, and management, and have held various strategic and execution roles within IBM since 1995. Iñigo currently serves as an Associate Professor at both Universidad Villanueva and the University of Navarra, teaching about consumer behavior and ethical challenges in artificial intelligence. They began their career as a Junior Consultant at Aserlocal and have since developed a strong background in business analytics and channel sales. Iñigo is passionate about leading teams, fostering individual growth, and dedicating time to family.
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