James Roca is currently the Worldwide Sales Leader for AI on IBM Z & LinuxONE, where they focus on embedding AI into enterprise decision systems to drive business outcomes. Previously, Roca worked in various roles at IBM, including Principal IT Economics Consultant and Executive IT Economics & Strategy Consultant, where they championed the integration of technology with business strategies. Roca holds a BEng (Hons) in Materials Engineering from Brunel University, earned between 1993 and 1997. With a strong passion for reshaping how enterprises utilize AI, Roca aims to influence industry standards and practices.
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