Jeff Macdonald

Jeff Macdonald is a senior purpose expert specializing in sustainable brands and business strategy, innovation, activation, and measurement. With nearly 25 years of experience, including over 15 years at the director level, they have worked with major global clients such as Reckitt, Aviva, Unilever, and Sky. Jeff has held leadership roles across various sectors, including food and drink, lifestyle, and technology, and has a proven track record in driving meaningful business growth through strategic marketing and brand development. Currently, they serve as the Chief Strategy Officer at Bulbshare and the CSR EMEA Leader at IBM, following consulting roles at Purpose Done Right and innate motion. Their education includes an MA (Hons) in Economics from Edinburgh University.