Joe Prota

Joe Prota is a global brand marketing executive currently leading enterprise-wide brand transformation at IBM. They previously held leadership roles at Big Spaceship and BBDO Worldwide, where they contributed to award-winning campaigns and managed significant client revenues. Joe has demonstrated expertise in marketing innovation, particularly in AI integration and social media strategy, and has successfully executed major brand initiatives across multiple industries. They hold a Bachelor’s Degree in Marketing from Quinnipiac University and have pursued further studies in Industrial and Product Design at Pratt Institute.