Keisha Sapp, CMP, is an accomplished Event Director with over 10 years of experience in planning and executing event marketing strategies for Fortune 500 brands across various industries, including healthcare and technology. Currently, at IBM, they lead strategic planning for event marketing initiatives, overseeing a team and producing complex events that drive significant sales growth. Keisha has a proven track record in cost reduction and improving client experiences, achieving substantial savings and increased attendee satisfaction throughout their career. They have also demonstrated expertise in managing vendor relationships and enhancing team collaboration through effective processes and tools. Keisha holds certifications and is pursuing degrees in Meeting and Event Planning from California State University-Long Beach and Fashion Design from the Fashion Institute of Technology.
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