Kyle Lassen

Kyle Lassen is a leader in IBM's Marketing Transformation practice, specializing in Salesforce Marketing Cloud and recognized as a Salesforce Marketing Champion in 2021, 2022, and 2023. With over 15 years of experience in marketing transformation, they have held various roles, including Associate Partner at IBM, Manager at Deloitte, and Director at Bluespire Marketing. Previously, Kyle worked as a Marketing Consultant at Magnet 360 and developed comprehensive customer experience strategies at Oracle. They earned a B.A. in Finance and Marketing from Bethel University.