Lars Kristensen is a versatile sales leader currently serving as the Director of IBM Cloud for North, Central, and East Europe. With a solid background in sales and organizational leadership, Lars has demonstrated expertise in strategic business development and process improvement throughout various roles at IBM. Previously, Lars held positions including Channel Manager for IBM Nordic xSeries and Channel Director for Hardware Sales Nordic, showcasing a strong focus on teamwork and high-performance execution. Lars continues to pursue education at INSEAD and holds a Master’s Degree in International Economics from Handelshøjskolen i Århus.
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