Lexi Roach

Senior Managing Consultant, Marketing Strategy & Technology

Lexi Roach is a Senior Managing Consultant at IBM with over ten years of experience in marketing and operations, specializing in both traditional and digital strategies. Lexi has a proven track record of advising Fortune 50 clients, managing significant marketing execution projects worth over $25 million, and leading global delivery teams. Previously, Lexi owned Lex Marketing + Design and contributed to various roles in marketing strategy and digital initiatives across different sectors, including healthcare and non-profit. Lexi co-founded the non-profit Empowering Girls for Life, promoting leadership skills among young girls. Currently, Lexi is pursuing a Master of Business Administration at Youngstown State University, where they also earned a Bachelor of Science in Marketing Management.

Location

Canfield, United States

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