Libby Peterek

Libby Peterek is a seasoned digital leader with over 20 years of experience specializing in information architecture, content strategy, and user experience. Currently an Information Architecture and Core Web Strategy Leader at IBM, they guide a globally distributed team to enhance digital experiences through strategic planning and implementation. Libby has previously held significant roles, including Director of Content Strategy at Prophet and Digital Strategy Director at the University of Wisconsin-Madison, where they led extensive web initiatives and mentored teams. They hold a Master's degree in Information from The University of Texas at Austin and a Bachelor's degree in English with a minor in Business/Communication from the University of Illinois at Urbana-Champaign.