Lisa Bauerlein is the WorldWide Demand Automation Discipline Leader at IBM, where they lead the strategic creation and optimization of marketing automation methodologies. With extensive experience in demand generation and account-based marketing, Lisa has been recognized with multiple awards, including the Adobe Transformer Award in 2022 and the Eloqua Markie Award in 2012. They hold a Bachelor of Business Administration (B.B.A.) in Marketing from Meredith College and previously worked at various organizations, including Spectrum, Lenovo, and Oracle + Bronto, where they honed their skills in marketing operations and project management. Lisa is proficient in tools such as Marketo, SalesForce, and Adobe Marketing Cloud, enabling impactful marketing campaigns and effective communication across teams.
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