Lois Smith is a seasoned marketing professional with over 25 years of experience in enterprise marketing, currently serving as the Field & Technology Marketing Leader at IBM. Smith has led marketing teams targeting business and IT leaders through integrated campaigns, aimed at building relationships and generating demand across various sectors, including Public Sector and Financial Services. Prior roles include Industry Marketing Manager for Consumer Products, Travel & Transportation, Telecommunications, and other industries within IBM. Smith holds a Bachelor of Arts in Economics and a Master of Science in Business/Managerial Economics from the University of Portsmouth.
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