Lydia Féraud

Lydia Féraud is a global leader in the Industry Primers Program at the IBM Institute for Business Value, bringing over 20 years of experience in delivering innovation and thought leadership. They previously held various roles at IBM, including Executive Event Manager and Global Content Strategy Leader, where they facilitated collaboration between research and client centers across multiple regions. Lydia's early career included serving as Europe Advertising Campaigns Coordinator at APC, managing advertising strategies across Europe, the Middle East, and Africa. They earned a Graduate Degree in International Affairs from ILERI in Paris and an Undergraduate Degree in Spanish and English from University Paris VII.