Madeline Helland is an accomplished professional currently serving as an IBM Technology Sales Innovation Designer and Strategist since October 2022, where responsibilities include storytelling around IBM's products, facilitating client workshops, synthesizing research for client projects, and leading technical teams to ensure project success. Prior to this role, Madeline worked at IBM iX from October 2018 to October 2022 as a UX Researcher, Designer, and Strategist, contributing to multiple digital transformations and developing design languages and systems while presenting at national conferences on topics such as automated workforces. Madeline holds a Bachelor of Arts degree from the University of Michigan with a focus on UI/UX Design and Product Development, graduating in 2018.
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