Massimo Coggiola has extensive experience in pre-sales, partner management, and business development in the technology sector, with a career spanning several notable companies. At Oracle from 1990 to 1998, Coggiola focused on e-commerce and innovation, leading the launch of Oracle Application in Italy. Afterward, during tenure at SAP from 2006 to 2012 in various roles such as Senior Partner & Channel Manager, Coggiola successfully expanded the SAP indirect sales model and managed significant partnerships with major global system integrators. Additional roles included enhancing the Business Intelligence and Big Data partner ecosystem, creating targeted sales training programs, and developing qualified industry solutions to boost SAP sales. Most recently, Coggiola served in strategic partnership and alliance roles at SAP until January 2025, followed by a position as Strategy Consultant at IBM focused on organizational change and strategic partnerships. Education includes studies in information technology at Politecnico University of Milan.
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