Matt Calkins is an Executive Creative Director at IBM, specializing in brand identity and experience, with over 17 years of experience in brand strategy, visual systems, and experiential marketing. Previously, Calkins served as a Senior Associate at Gensler and held roles at Lippincott, Fluid Inc., and Apple, contributing to high-profile branding projects for major organizations. Calkins holds a Bachelor of Fine Arts in Graphic Design from California Polytechnic State University-San Luis Obispo. Currently, Calkins leads a multidisciplinary team at IBM to advance the brand's identity and create cohesive experiences across various touchpoints.
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