Pascale Asbee is a seasoned marketing professional with extensive experience in corporate marketing and demand generation, particularly within the technology sector. Beginning as a Marketing Executive at Quality Systems and Software Ltd, Pascale transitioned to IBM in various roles from 2008 to 2012, including World Wide Marketing Program Manager for the Rational Software Brand and EMEA Marketing and Communications Leader for Mergers & Acquisitions. Responsibilities ranged from leading marketing integration for acquisitions to shaping strategies for Analytics digital offerings and Data and AI products. Previous experience also includes several positions at Telelogic, such as Global Campaign Manager and European Marketing Communications Manager. Pascale holds a BA Hons in German and Italian with European Studies from the University of Bath, attained in 1995.
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