Paul Chacho

Paul Chacho is a Creative Director of Copy at IBM, where they bring the dynamic stories of clients and colleagues to life across various sectors, including Security and Innovation. With a strong background in copywriting and management, Paul has previously held positions as a Copy Manager at companies like Lifetime Brands, Macy's, and Web.com, where they conceptualized and directed comprehensive advertising campaigns. They began their career as a Copywriter at Penguin-Putnam Publishing and Avon, honing their persuasive writing skills in both print and digital formats. Paul also freelanced as a Senior Copywriter, creating scripts for high-profile clients such as DirecTV. Currently, they are pursuing a B.F.A. in Dramatic Writing at New York University.