Paula P.

Paula P. is a Latin America Design Lead and Advisory Innovation Designer at IBM, specializing in service design, UX, and UI with over ten years of experience in design and technology. They hold a bachelor’s degree in Digital Design from SENAC, an MBA in Marketing and Digital Communication from ESPM, and have collaborated on emerging technologies in various capacities, including roles at Microsoft and IBM Research. Paula’s career began as a front-end developer, transitioning through innovative projects and research, including work on wearable computing. Currently, they focus on leading design strategies that align business goals with user needs, enhancing the overall client experience across multiple regions.