• IBM

Pavan Kumar KL

WEB STRATEGY & PERFORMANCE LEAD

Pavan Kumar KL has extensive experience in marketing analytics and digital transformation, having held various managerial roles at IBM from February 2016 to February 2018. Key contributions at IBM include pioneering digital integration strategies for acquisitions, managing campaign operations across APAC, and optimizing the global web ecosystem through strategic performance enhancements. Additionally, Pavan has provided strategic insights to senior marketing leaders, designed global KPIs, and managed multimillion-dollar budgets. Prior to IBM, Pavan worked as a business analyst at HP GSC from June 2003 to March 2010, participating in major projects and leading smaller initiatives. Pavan holds a BBM in Business Management with a focus on Marketing from Bangalore University and a PG in Positive Psychology from the Institute of Holistic Mental Health.

Location

Bengaluru, India

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