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Peggy Ko

Sr Global Marketing Programs Manager – IBM Analytics at IBM

Peggy Ko is a seasoned marketing professional with extensive experience in global marketing programs, particularly within the technology and telecommunications sectors. Currently serving as a Senior Global Marketing Programs Manager at IBM since November 2006, Peggy has successfully managed demand generation programs for IBM Analytics and IBM Enterprise Content Management, collaborating with cross-functional teams to drive pipeline and revenue growth. Prior roles include Senior Marketing Programs Manager at FileNet, where Peggy executed impactful campaigns, and various product marketing positions at Cable & Wireless Global, Sameday.com, Edison Enterprises, and Rain Bird Corporation. Peggy holds an MBA from USC Marshall School of Business and two Master's Degrees in Civil Engineering from the University of California, Berkeley.

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