Raluca Iscru is a data-driven content strategist and CSR advocate at IBM, where they shape narratives for HR leaders, CFOs, and CISOs while optimizing content across the marketing funnel. Previously, Raluca coordinated market research for Unilever and managed online marketing projects at GfK. With expertise in market research, digital marketing, and communications across various industries, Raluca blends creativity with analytics to drive impactful strategies. They champion sustainability initiatives and serve as an IBM Ambassador, believing in the importance of strategy with soul and marketing that resonates with people and the planet.
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