Rob McBride is the North America Leader for Business Analytics at IBM, where they focus on equipping field operations with expertise in Business Analytics and Performance Optimization. Previously, Rob held various leadership roles in financial analysis and business consulting at companies such as Oxy, Applix, and Hyperion, and contributed significantly to IBM's Performance Management portfolio. With a BBA in Accounting from Southern Methodist University, Rob has developed a strong foundation in financial processes and corporate strategy, while also demonstrating a keen interest in maximizing operational efficiencies through technology integration.
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