Scott Rushton is an Executive Design Director at IBM iX and a Design Principal at IBM, with over 20 years of experience in creating impactful digital experiences for major clients like HSBC and Johnson & Johnson. They have held leadership roles in various agencies, including Design Director at Tribal Worldwide and Creative Director at BORN and Big Kid. With a strong focus on user experience and design, Scott has developed a deep understanding of multiple disciplines contributing to iconic product development, particularly in the Financial Services sector. Scott earned a BA (Hons) in Graphic Design from The Nottingham Trent University.
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