Sid Masuno

Sid Masuno is an experienced marketing professional with a robust background at IBM and Candle Corporation. At IBM, Sid has held several strategic roles, including Channel Marketing Manager for IBM Cloud, where responsibilities included managing the marketing budget and aligning partners with IBM initiatives. Previous positions at IBM encompassed managing systems for lead management and facilitating the development of new business partners. At Candle Corporation, Sid focused on analyst relations and marketing research, successfully implementing programs to enhance corporate visibility and strategic insights. Educational qualifications include a Bachelor's Degree and two Executive MBAs in Marketing from Loyola Marymount University, along with a Master's Degree in Marketing from the same institution and a Bachelor's Degree from California State University-Long Beach.