Sofia Natal is an EMEA Strategic Growth and Transformation Leader with expertise in customer-centric and agile operating models. With 20 years of experience, they have led global programs in Customer Experience, Marketing Operations, and Digital Products, focusing on integrating AI to drive efficiency and sustainable growth. Previously, Sofia held various leadership roles at Ogilvy & Mather, including Director of Digital Transformation for EMEA, and is currently the EMEA Business Transformation Strategy Lead at IBM. They also hold a credential in Business Sustainability Management from the University of Cambridge, further enhancing their ability to drive innovation and transformation in dynamic environments.
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