Sue Asetta is a retired Global Manager of Sales Enablement at IBM, where they managed a team of professionals focused on industry insights and client solutions. They led global enablement efforts for the Consumer industry, ensuring sellers effectively articulated IBM's value in addressing business challenges in retail, consumer products, and agribusiness. Sue began their career at IBM in various roles, including Marketing Manager and Account Administrator, and served as Worldwide Sales Enablement lead for the Consumer industry before their retirement. They hold a Bachelor of Science degree in Marketing from Fairfield University.
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