Urban Roth is an innovation studio leader at IBM, where they spearhead the Innovation Studio in Stockholm, transforming it into a vibrant space for B2B startups and collaborations. With a background that includes roles as a key account manager and sales executive at various technology firms, Urban has a wealth of experience in business development and client relations. They co-founded a startup program with IBM's accelerator in Sweden and lead efforts to engage developers and data scientists across the Nordic region. Urban holds a Master’s degree in Industrial Engineering and Management from Linköping University and has completed executive education at London Business School.
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