Vanina Marcote is a growth-driven marketing executive with over 18 years of experience in software, services, infrastructure, and consulting. Currently, Vanina serves as the Director of Demand Generation for IBM Americas, leading strategy and execution to drive client expansion and pipeline creation. Previously, Vanina has held prominent roles at IBM, HP, and Certant Technology, fostering high-performing teams and implementing AI-driven marketing strategies that consistently delivered double-digit growth. A member of the Forbes Communication Council, Vanina is actively pursuing an Executive Training at Stanford University and a Master’s Degree in Marketing and Communications at Universidad de 'San Andrés'.
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