Lafaiete M.

Lafaiete M. serves as a Professor of Digital Strategies, Analytics, and Digital Media for the MBA in Marketing at IBMEC since August 2022, while also consulting for Sebrae-SP - IBS Américas focusing on strategic planning and digital marketing for small businesses. Additionally, Lafaiete M. holds a professorship in E-commerce at BSP and teaches Digital Marketing for healthcare professionals at Ensino Einstein. With extensive experience as a Marketing Director and Digital Strategist since 2012, Lafaiete M. has provided consultancy on inbound marketing and brand positioning for various clients, including Accuratus Framing. Past teaching roles include instructing MBA courses at Centro Universitário FMU | FIAM-FAAM, covering topics such as Big Data and SEO. Lafaiete M. has a Master's degree in Communication in Digital Platforms from Universidade Paulista, and prior qualifications in Marketing from other esteemed institutions, contributing to a robust background in digital and strategic marketing education.