Adam Caplan

Adam Caplan is currently a Client Partner Director at Ibotta, where they focus on driving growth through performance-based media and building long-term client relationships. Previously, Adam held roles such as Partner Manager at Walmart Connect, Account Executive at NextVR, and Director of Strategic Partnerships at BadVR, leveraging over a decade of experience in digital media and emerging technologies. Adam's background includes expertise in marketing, strategic partnerships, programmatic advertising, and VR/AR, having successfully managed campaigns for major companies like Samsung, Quantcast, and others. They earned a Bachelor of Fine Arts in Performance from the University of Michigan.