Taylor Werges

Taylor Werges has extensive experience in marketing, focusing on B2B demand generation, lifecycle management, and paid media. Currently serving as the Head of B2B Demand Gen and Head of B2B Lifecycle at Ibotta since April 2021, Taylor has also held various roles within the company, including Team Lead for B2B Paid Media and Manager of Growth Marketing & Paid Media. Prior to Ibotta, Taylor worked as a Marketing Manager at Rabbit & Robin and as an Account Strategist at 85SIXTY. Additional experience includes roles as Account Manager at Adtaxi and as an Account Executive at IMM - Ideas Made Measureable. Taylor holds a Bachelor of Science in Business Administration with a focus on Marketing and Digital Media from the University of Colorado Boulder.