Avinash Udaykumar is an experienced marketing professional currently serving as Manager of Marketing for the CDx function at IBS Software since October 2025. Previously, Avinash held the position of Manager of Digital Marketing at Subex from November 2018 to October 2025, where significant achievements included a 40% year-over-year increase in website traffic, a reduction in bounce rates, and a substantial contribution of $32 million in qualified sales opportunities. Avinash's prior roles encompass Lead and Senior Specialist positions in Digital Marketing at IDcentral, as well as leadership roles at CrunchMetrics and Hotelogix, with a focus on digital strategies that leverage AI, social media, and content marketing. Avinash began a career in digital marketing as an SEO Analyst at iSource ITES and possesses a Bachelor of Technology in Information Technology from Anna University Chennai.
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