Sofia Näsström

Sofia Näsström has extensive experience in marketing and campaign management within the retail sector, particularly at ICA Gruppen since August 2013, where notable roles include Kampanjchef and Marketing Manager for ICA Supermarket. Responsibilities include overseeing marketplace and promotional campaigns, managing budgets, and executing category projects for dairy, cheese, eggs, and juice. Previous positions include an internship at SACC Minnesota and The American Swedish Institute, along with early experience as a sales associate at ICA. Näsström holds a Master of Business Administration in International Business from Umeå University, supplemented by academic experience at the University of Calgary.