Alexandra Roberts

Alexandra Roberts possesses extensive experience in commercial operations and licensing within the music industry. Currently serving as Director of Commercial Operations at ICE since November 2015, Alexandra has held multiple leadership roles, including Head of Commercial Operations and Senior Manager of Commercial Operations, where skills in stakeholder engagement, workflow redesign, and new licensing scheme development have been demonstrated. Prior experience at PRS for Music from 2004 to November 2015 included various positions that encompassed marketing, strategy, and licensing, demonstrating a proven track record in implementing successful marketing campaigns and negotiating licensing agreements. Additionally, as Press and Marketing Manager at Cherry Red Records from 2002 to 2004, Alexandra developed strong media contacts and managed comprehensive marketing initiatives.