David Ekelund is the co-founder, co-owner and CEO of Icebug AB, a role held since 2001. They previously chaired the board of the Scandinavian Outdoor Group from 2013 to 2022 and were a board member of the European Outdoor Group from 2022 to 2025. Earlier in their career, they worked as an editor at Expressen (1995–1997) and as a freelance professional (1995–2000). They earned a BA in Journalism and Philosophy from Göteborgs universitet (1990–1995) and studied at Universidad de Granada in 1993.
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