Jodi O'Connell

Jodi O'Connell, MBA, currently serves as Sr. Manager of Analytics & Demand Generation at Icertis, leading the analytics team within the marketing division to enhance data-driven marketing strategies. As an Adjunct Professor of Marketing at California State University, Northridge, Jodi taught courses in Marketing Analytics and Social Media Marketing. Prior experience includes serving as Principal of Marketing Analytics at Medtronic, where Jodi was the lead on advanced analytics for the US Diabetes marketing team, and as a Marketing Manager at Innovative Skincare, overseeing marketing strategies and product development. Jodi's early career involved roles at UBM plc as a Marketing Specialist and KERN, an Omnicom Agency, as an Assistant Account Executive. Jodi holds an MBA with a focus on Management from California State University, Northridge, and a BS in Business Marketing from San Diego State University.