Gina Mesmer

Gina Mesmer has a diverse work experience spanning over a decade. Gina began their career at Creative Strategy Group, Inc. in May 2010, where they worked as a Business Development and Project Associate for one year.

In August 2011, they joined iCIMS as a Marketing Traffic Coordinator. Their responsibilities included managing marketing traffic and coordinating various marketing activities. Gina held this role until February 2013.

Following that, Gina took on the position of Team Lead for Search Engine Marketing at iCIMS from February 2013 to February 2015. Gina then transitioned into the role of Prospect Marketing Manager, Search & Paid Media, where they managed and optimized search campaigns and paid media strategies from February 2015 to October 2018.

From October 2018 to October 2019, Gina served as the Senior Manager of Outbound and Marketing Automation, overseeing outbound marketing efforts and managing marketing automation systems.

In October 2019, they were promoted to Senior Manager of Marketing Operations, a role they held until February 2021. In this position, Gina was responsible for managing marketing operations and ensuring efficient workflows.

From February 2021 to September 2021, Gina advanced to the position of Director, Marketing Operations, where they played a key role in optimizing marketing operations within the company.

Currently, they hold the position of Senior Director, Demand Generation, starting in September 2021. In this role, Gina leads the demand generation efforts and ensures effective marketing strategies are implemented to drive business growth at iCIMS.

Gina Mesmer obtained their Bachelor of Science (BS) degree in Business Management and Criminology and Justice Studies from The College of New Jersey, where they studied from 2007 to 2011. In addition to their degree, they have also obtained two certifications: the Marketing Accelerate Leadership Development Program from Vista Equity Partners in October 2019, and the Google Adwords Certified Professional certification in January 2013. The institution from which they obtained the Google Adwords certification is not specified.